This book provides many examples to help you plan, sell, and keep a customer base.
Topics include face-to-face, online, word of mouth, and snail-mail marketing to pricing your services or products correctly, upselling, and being an innovative company, not just having innovative products.
The author presents us with examples from companies that have been proven to work and easy to replicate and apply in your own scenarios.
This book is well worth the read if you’re looking to take your marketing to the next level. It’ll help you organize your thoughts and develop an actionable plan to test and tweak as you learn more about your industry.