How to Start a Book Blog in 5 Steps (Tips for Success from an Expert)

Do you want to start a blog but don’t anything about blogging? This guide will walk you through the process of creating a book blog from scratch.

We’ll cover common misconceptions and confusion about WordPress, what terminology, tools, and services are essential for your book blogging journey, as well as how to choose the perfect domain name, get hosting, and get seen online.

You’ll also learn tidbits about branding, marketing, and monetizing your book blog, which are essential so that it can be profitable and self-sustaining in the long run!

Side note: while this guide is for book bloggers, the information here is transferable into any blogging niche. So, if you want to start a blog about any topic, this guide will still help you!

( This guide includes affiliate links. If you signup or make a purchase through those links novelfables earns a small commission at no extra charge to you. )

Who am I and how can I help you start a profitable book blog?

You’re probably thinking, “Hum… you only have 4500 followers on Instagram, who are you to tell me how to start a book blog?”

Well, my day job at a significant WordPress company has me helping people build and update their new and established blogs, websites, and eCommerce shops daily.

Every day, I give people tips and tricks on how to run their successful online businesses. From design to marketing tips–to search engine optimization and performance. To getting more traffic and automating social media marketing. I’m there to make starting a blog and finding direction easy for complete beginners.

All in all, I have nearly a decade of WordPress and blogging business experience. I’ve been helping others full-time for three years, and before this full-time career, I was blogging full-time as my main gig. All this to say, I’m here to share my expertise on how to start a successful blog and give new bloggers direction over the hurdles most of my clients struggle with and get wrong.

This is my way of giving back to the book blogging community, so if you want to learn from someone who might know a thing or two about this, welcome and good luck! I wish you so much success with your new book blogging adventure!

Word of advice, it’s not going to be easy. Things don’t become easy; you just get better at them! I know that if you give yourself the courage not to give up and never stop learning, you will succeed. I promise!

What is the goal of this book blogging guide?

This guide aims to clear up common misconceptions and confusion I see all the time with new bloggers who are just starting a blog, unlike other tutorials that only give you the steps to get hosting and a domain with no context about why you’re doing that.

While I will show you around WordPress and discuss hosting, this blogging guide is not focused on step-by-step instructions for tools. There is plenty of documentation out there, and my goal is to give you an overview of essential topics, tools, and the mindset to find answers and learn how to follow documentation.

Learning to find documentation and follow it is vital to your success as a blogger. You will never stop googling things. I tell everyone I’m a professional googler, because when clients come to me I don’t know all the answers, but I can search Google and find them.

What are book blogs?

Book blogs are simply blogs within the niche of books and bookish things. A niche is a topic you write about on your blog. Since you know you want to blog about books, we can skip the part about choosing a niche. Your niche is books.

Book blogs typically feature book reviews, book recommendations, book topics, and bookish news. They’re a great way to share your love of books and connect with other book bloggers (in book blogging business terms, this is called networking).

One key point I’d like to mention is that I see people ask how to start a book blog on Instagram and how to start a blog on Facebook. While this is your own choice, the thing is that Instagram and Facebook are social media platforms, not blogging platforms, and if they decide one day that they don’t like you or you break their strict rules, they can just delete your account, and you will lose everything.

So I’d encourage you to start an actual legit book blog that you own the rights to, have backups of, and use Instagram and Facebook for their intended purposes: to socialize with your readers and drive traffic to your book blog.

So let’s start a book blog.

How do I start a book blog?

This section will cover the terminology of the technical bits: Hosting, Domain Names, and using WordPress for your new book blog.

Let’s start with some definitions.

Web Hosting is the space on the Internet where you can upload all your blog content. It’s essentially the space that your book blog will occupy. There are many hosting services to choose from, and we’ll discuss them later.

Domain Name is usually a combination of letters and numbers, like my book blog for example, “novelfables”.com. Domains are property registered to your name, address, and phone number and have the option to get Domain Privacy to hide your contact information from the Internet. You can point your domain name to any site at a web host.

WordPress is a Content Management System that runs millions of websites online, including 1000s of book blogs. WordPress is a website builder that anyone can use to create a blog in minutes with no coding knowledge necessary.

How do those three things (web-hosting, domain names, and WordPress) work together?

In a nutshell, your web hosting allows you to create a book blog online using WordPress. Your domain name then points people to that WordPress blog via your hosting’s IP address. (Don’t worry, you don’t need to know what an IP address is).

If that still makes no sense, let’s look at an analogy that helps my clients understand this better.

Think of building a WordPress blog like building a house.

First, you buy a piece of land and pay taxes on that land for your house to stay there. You can think of paying taxes on that piece of land as paying a hosting company so that you can keep your site on that little piece of the Internet.

Next, you build your house on that piece of land with features like doors, rooms, bathrooms, and windows; We can think of this as installing WordPress and creating features of your blog like a title, description, posts, and pages which are all part of the WordPress site that is located online via your web host.

Finally, you give people your street address to find your house on the land you pay taxes on; you can think of that as your WordPress site’s domain name, which is your book blog’s address, and how people will find you online. You give people your domain name and they end up at your site where ever it’s hosted.

I promise it’s not as tricky or convoluted as it all sounds. Web hosts make it super easy to start a blog now, but it helps to understand a bit about what you’re buying and how it all works together, which is why we’ve covered this part. 

This leads us to the next step, choosing a name for your blog.

How to choose the perfect domain name for a book blog

When you start a book blog, one of the critical things is thinking about your book blog’s name. This name is how people will find you; it’s your brand.

You want to ensure you’re confident in this domain name before buying it since you can’t change a domain. To clarify further, domain names are pieces of property that you register for 12 months or more. You have a short refund window, maybe 48 hours, to cancel your registration and buy a new domain name if you don’t like the one you registered.

I say this only because if you miss the short refund window, you’ll be out of money, and you’re starting a successful blog to make money, not creating a blog to throw money away.

Choose a domain name that is short, easy to remember, and makes sense!

Avoid using hyphens and numbers in your domain name whenever possible. Pro tip: It’s always possible to avoid them. Imagine if your domain name was, say that out loud:

“You can find my website at my dash book dash blog dash the actual number two, not the word two dot com.”

It sounds ridiculous, right? Hyphens are the gratuitous separators of the internet — they do nothing to tell you what’s on a website and only serve as clutter when reading an address, and numbers, just don’t.

From the user’s perspective, having one short word or two is easier to remember than multiple words, hyphens, and numbers. Learn from big names that spend millions on marketing and branding: Tor, NetGalley, Twitter, WordPress; All short, simple, memorable.

Next, pay attention to the top-level domain (i.e.,.. .com, .net, .blog, etc.) as that generally gives visitors a clue about what you’re doing. While it’s always best to choose the .com TLD since it’s intuitive to say .com at the end of a domain name, if the name you want isn’t available as .com, .blog is an acceptable substitute. Even a regional domain TLD like .ca, .fr, tells the visitor something about you, in this case, your location.

Of course, make sure your domain name is relevant. If your blog is about books, think about book readers when coming up with a name. Don’t call your blog something like This might seem obvious, but in my experience, it’s not, which is why I’m saying it.

If you decide to rebrand, you can always buy a new domain and use that one. Nothing is permanent, but this gives you an idea of how to choose a good domain name that people will remember from the start.

Get web hosting for your book blog

I work in web development, and the most common thing that people get confused about in terms of WordPress is WordPress .com and So let’s clear this up from the get-go so you can focus on book blogging and not waste time being confused.

WordPress .com is a website host for WordPress sites. WordPress .org is the open-sourced community that builds and maintains the WordPress Content Management System or CMS. WordPress .com uses WordPress .org.

You don’t need WordPress .com if you choose self-hosted WordPress at a company like Siteground, and vice versa; if you get hosting at, you do not need hosting at another company like Siteground. You only need one host for your book blog.

On another important note, you do not need a WordPress .org account to use WordPress at your host. WordPress is not an online cloud app. You can think of it like Microsoft Word, you can write documents on your computer using Word, but Microsoft has no access to those documents. You can use WordPress at your host, but WordPress .org has no way to see your blog or access it.

Should I choose or Self-hosted?

I use and recommend SiteGround as they’re the best hosting company for WordPress when on a budget.

They offer managed WordPress hosting, which means they take care of all your technical needs so you can focus on creating content and building an audience. You don’t have to worry about anything related to server management, security updates, or backups – SiteGround takes care of it all!

With SiteGround’s Managed WordPress Hosting Plan, you’ll get 24×7 support including all holidays and weekends with live chat and phone calls from their experts, who are always happy to help. It also includes automatic site backup and malware scanning that keeps your site safe from hackers. And if something goes wrong with your website at any time during the day or night, their team will help you fix it immediately! Plus, you can register your domain name when you sign up for your hosting plan, which makes it super easy.

Click this link now to get 68% off your first year of hosting at SiteGround using my affiliate link and follow the step-by-step instructions below to start your blog.

1. Once you’ve clicked here to get 68% off your first year of hosting at SiteGround, click on the Get Started button under the Managed WordPress Hosting section:

2. On the next screen, click on the Get Plan button under the StartUp plan, which is hosting for one website. You can always upgrade in the future if you want more than one blog; I recommend starting with one blog to not get overwhelmed.

3. On the next screen, click into the box to type in your domain name and click the dropdown that says .com to choose another TLD (e.i. .blog, .ca). Important: Make sure the spelling is 100% correct before proceeding. 

4. On the next screen, enter your email and billing details. There is a section to buy Domain Privacy and the Site Scanner; while they’re not needed, I recommend getting at least Domain Privacy to hide your name and details on the public domain registration. That’ll look like this:

5. Scroll down, check the boxes for the terms and conditions and click Pay Now.

Congratulations, you officially are the proud new owner of a book blog! Check your email from Siteground with the next steps on how to access your blog!

How do I become a Book Blogger?

If you want to know how to become a book blogger, the simple answer is that is you already are. You just created a book blog, and now you’re ready to start adding pages and publishing blog posts about books.

Now that you have a website, you need to think about what content you’ll be adding to your new book blog. You probably already have an idea of what you will post about, which is why you’re starting a blog, but you might want to narrow down your book blog niche with a few questions like:

  • What type of books do you enjoy the most?
  • Which genres are you interested in reading and discussing on your blog?
  • Will you talk about things other than books, or will your book blog be super niche?
  • What am I an expert in, and how can it be incorporated into my book blog?
  • What do I want to be known for in the book blogging community?

After you answer these questions, it will be easier to decide on your book blogging niche. Keep in mind that it’s okay for your blog to evolve over time; many large companies rebrand once they’ve established a different path and found their mission.

If you want to start off writing book reviews only, do it. If you’re going to have a niche site where you review books in the POV of your floofy kitcat, send me your blog link because I want to read it.

Once you have a clear idea of what you’ll be writing about, you can add relevant pages and content to your book blog. 

How do I make a WordPress book blog?

We’re now at the step where all the other blogging guides tell you to find a theme, and I know we want our blogs to be beautiful, and this is the first thing that everyone wants to start with, but please, do not begin with a theme.

With WordPress themes, you need to have content like Pages and Posts before configuring the menus, front page, and blog page (check their documentation). These Pages and Posts need to be published, not set as drafts, too. Don’t worry; once you have pages and posts, they will carry over to the new theme each time you change themes.

When I have a client who feels overwhelmed, I tell them to focus on the content they want to publish and how they want their blog posts arranged. I recommend that you sit down with pen and paper (or a keyboard and text document if you’re like me) to make a list of things that absolutely need to be included on your site.

This method will ensure that you keep User Experience (UX) and the User Interface (UI) in mind. It will help you stay organized, avoid clutter, and be intentional about the things you put on your book blog. This organization will ensure people stay on your site and keep coming back because it was a good experience, and they found what they were looking for.

Most importantly, after you create a list, you have a game plan, and you can tackle each task one by one and not get completely overwhelmed by learning a new piece of technology.

If you’re not sure what you need or want, continue reading the following steps about pages, posts, and what should be included in a book blog.

What’s the difference between a WordPress Page and Post?

The difference between a WordPress page and a post is that pages are static (don’t change often), and posts have a date that they were published (you can hide this date) and can be organized into collections.

Pages are good for things like an About, Home, Contact, Subscribe, Privacy, and Legal pages. If you have an eCommerce shop, you’d also have a Shop, Cart, and Checkout page.

Posts have a published date and are for time-sensitive content. For example, you may write a review on a book one month, and then two years later, you write another review on that same book. Each review is about the same book, but time passed, and you may have a different perspective to share.

Another essential thing about posts is that they can be organized into categories, where as pages cannot. Category pages are a built-in feature of WordPress. Once you add some posts to a category, you can then add that category page that WordPress automatically creates to your menu so people can see those collections of posts. We’re not going to do that now, but this is a good thing to keep in mind when organizing your content on your book blog.

What should be included in a book blog?

What you write about is your choice, but everyone needs four pages on a blog for joining affiliate and ad networks and for legal reasons. Let’s look at those pages now:

About page

You might think that book blogs are supposed to be only book reviews, but book bloggers do so much more than just reading and reviewing books! Some bloggers do lifestyle posts, like fashion or travel, in addition to only writing about books.

Once you know what your book blog is about, write a bio on your About page. Your bio should tell people who you are and your blog’s mission.

For example, if you read mostly romance, you should put that on your about page; it’s relevant information that lets people know what to expect while on your site. If you sell items in a shop, you should clearly explain what items you sell and why.

Keep this page relevant to the overall mission of your blog. When you apply for ads or affiliate programs, most of those companies will audit your site’s pages, including the About page, to see a clear and concise explanation of what your site is all about.

Contact Page

Having a contact page is self-explanatory. You should add a contact form so people have a way to easily contact you.

If you’re using an ad network or affiliate program, you need to have a way for people to contact you; it’s in their rules and usually a requirement on their list of things to include on your site.

Legal Pages

I always recommend online shops contact a lawyer for legal pages like Privacy and Cookie Policies since they collect customer data (names, addresses, phone numbers, credit cards). I’m not here to give legal advice, but you need to make sure your blog has legal pages, especially if you’re dealing with customer’s data. I recommend contacting a lawyer as an investment to your future success.

Generally speaking (not legal advice), if you have added plugins to your book blog, you need to include them in your privacy policy, mainly those that are collecting user data. Each plugin you install on your site has a privacy policy that tells you how they use data and if it’s locally stored on your site or stored on a cloud-connected to their site.

You need to be clear on how you’re using the data that you collect.

If you have tracking cookies on your site for ads, affiliate links, or analytics, those need to be included in your Privacy Policy. Some websites have general templates that you can use for your blog, including disclaimers for many popular services like Google Analytics, Adsense, etc. and may be worth looking into.

Again, I’m not a lawyer, and giving you legal advice is a liability. So, I highly recommend consulting a lawyer for legal pages if you’re unsure what to include. It’s an investment.

If you take the DIY approach, I encourage you to use Google to research the heck out of this.

What are WordPress plugins and themes?

In short, a WordPress theme determines the layout, look, and feel of your blog, and plugins are additional features that you can add to extend the functionality of a book blog.

What WordPress theme do I use?

When helping people choose a WordPress theme, I use the analogy of ice cream. Choosing one is like choosing a flavor of ice cream; we all have different tastes when it comes to WordPress themes. That said, I can’t tell you what WordPress theme to use; this is a personal choice that you need to make. I can, however, help you make an informed choice.

There are many free WordPress themes in the repository, or you may choose to purchase a WordPress theme from a site like Theme Forest

When choosing a blog theme, aside from testing it out and making sure it looks good on desktop and mobile devices, I recommend looking at four key things: 

  1. Documentation
  2. Reviews
  3. Ratings
  4. the last time the theme developer updated it

These four things will tell you whether or not the theme is well built, how to use the theme, and most importantly, if the developers are responsive to questions and are keeping the theme up to date.

For security reasons, it’s always a good idea to choose a well-rated and up-to-date theme. It’s entirely possible that a poorly coded theme can cause critical errors on your site and take it down due to compatibility issues with other plugins or your hosting. If you purchase a theme outside of the .org repository, it could be so poorly built that your host contacts you to tell you your theme has been removed for malicious code. Finally, if there’s no documentation, you’re going to have a heck of a time trying to set up this theme.

Some other quick notes, themes with sliders are not great for accessibility and can be quite disorienting for people who rely on screen readers. They also use Javascript, which can be slow on mobile phones or completely disabled on some devices. While flashy bells and whistles look good on the surface, they can slow your site down quickly and hinder ranking in search engines. Think about how clean and tidy physical book pages are; choose a lightweight theme! 

So, in short, research the theme you’re using and go for a lightweight option.

Note: When you install a theme you need to follow the theme documentation to set the theme up. Installing a theme doesn’t magically make it look like the demo with all the pages, posts, and images.

What plugins do I need for a book blog?

The short answer is none. You do not need any WordPress plugins to make you book blog work out of the box.

Remember how we sat down earlier and made a list of pages to include? Now it’s time to sit down and think about what features and functions you want to have on your site. For example, will you an eCommerce shop, if so you will need a plugin like WooCommerce to add that functionality.

It’s a misconception with new bloggers that plugins make a site better. Perhaps people are trying to sell you plugin after plugin and tell you you need this and that, but you don’t need every plugin someone tells you to buy. Plugins can do the opposite of making your site better, especially when you add a lot of them, and they all do the same things (this leads to conflicts and errors).

Technically speaking, each time you add a plugin to your site, you add a bunch of code like HTML, CSS, PHP, and Javascript. This code uses your hosting resources like storage, RAM, and CPU (basically the server side things that allow your host to serve your content to your visitor in their browser), and each time someone loads your site, these files need to load before the pages visibly loads. You can imagine that having 20-50 plugins on a site and having 1000 people trying to load your site simultaneously would make your site slow as a turtle, if it even loads at all.

Plugin conflicts happen; it’s just part of running a website, so when you’re installing plugins, install one at a time, test to make sure everything’s working, then move on to install another one. This way, if you have a conflict that shows a critical error or the white screens of death and you can’t access the plugin page to turn it off, you can immediately tell your host’s support what plugin needs to be deactivated to get your site back online. 

Other than that, the same four key things can be applied when choosing plugins: documentation, reviews, ratings, and the last update.

Think about what you actually need your book blog to do. Can you live without it? If you can’t live without the functionality, add a well-built plugin to achieve that goal. 

How do I add images to my WordPress book blog?

Images are the number one reason (aside from a poorly coded theme and massive amounts of plugins) my client’s sites are slow. If you’re uploading images to your site, you need to optimize them for your WordPress theme. Most themes have a size guide you should follow when adding images to your site, specifically featured images. You can find those recommendations in the documentation. 

Why is this the case? Let’s say you add an image to your post or page. Your visitor only sees a tiny photo on the page since you resized it, but in reality, the image you uploaded is ten times larger than what you see. In that case, you are wasting your visitor’s time and data because they’re downloading a massive image in the background, and you’re wasting hosting resources waiting for the site to scale that image for you. 

I won’t go into too much detail here, as there are 1000s of Google results to articles titled Optimize Images for WordPress Sites. You can resize them on your computer or use a free online tool like Adobe’s photo resizer.

You can also use a plugin like WP Smush to resize images that have already been uploaded if needed. Always upload photos in the size that they will appear on your site to the visitor.

Aside from adding images in the correct size, be sure to add Alt-text to your pictures. Alt-text is the text that you see when the image can’t be seen. It’s used by visually impaired and blind people’s screen readers to explain what the image is. If the image is simply decorative, don’t add an alt-text; if the image is essential to the message of your post, add an alt-text. Do not add your web site’s name in here, that’s called keyword stuffing.

How do I get my book blog noticed?

If you have a following on social media, sharing your book blog posts and reviews to those mediums will help get your blog noticed. Aside from sharing on social media, SEO is what we’ll be focusing on today.

What is SEO?

Search Engine Optimization (SEO) is the process of ensuring search engines can find and index your blog when people search for exact words on your page. There’s a lot more to it than just that, but that’s the basics.

You can think of search engine optimization like writing blog posts for your target audience and thinking about what people actually search for in the context of your post. Think about how people look for things on the internet.

For example, let’s say I want a recipe for cookies because I have friends over tonight, and we want a delicious snack!

I will go to Google and type in “chewy chocolate chip cookies” and this is what my results look like:

First, you can see that the results give me my exact long-tail keyword that I searched for (chewy chocolate chip cookies) in the title of each search result. 

Second, you can see the top results look bit different than regular search results. These results are using a Recipe Schema to show us a start rating, duration, and the usual stuff like the title of the post and description/ingredients.

A schema is simply a way to organize information that a search engine, like Google, then interprets and displays in their results in a particular way.

For your book blog and reviews, you can use the Book Schema if you want to display a star rating in the Google results similar to how Goodreads shows here:

For SEO on a WordPress book blog, I recommend Rank Math Pro
which is a super lightweight, easy to set up SEO plugin. Once you install Rank Math, you’ll have a button in your dashboard that will give you tips on better optimizing your post using keywords for search engines. Rank Math is a guide and a reminder to add things like alt text on your images, add key headings for readability, etc.

Rank Math also makes using the book schema and article schema easy, peasy.

Perhaps I will write some more content on SEO in the future, but for now, I would recommend you check out for more context about SEO, Ahrefs on YouTube. If you’re looking for an excellent SEO plugin for your site Rank Math Pro makes it easy if you follow their documentation.

Book Blogging and Social Media:

To make your book review or bookish post sharable, you can install a plugin that will give you a button for every post or page so people can easily share it on Facebook, Twitter, Linkedin, Pinterest, and any other social media site.

I recommend the WordPress pluign named Scriptless Social Sharing, a super lightweight, well-designed sharing plugin. As discussed in this blogging guide’s plugins section, the plugin author always makes updates and improvements essential to your site staying up and running.

You may want to use a plugin like Jetpack and the Publicize feature to automatically share your new posts to your own social media pages like Facebook, Twitter, and Tumblr.

For sites like Instagram, you’ll need to share posts with images manually. I use a planning tool like Later and Planoly to schedule my Instagram posts, which ultimately saves me time and effort in the long run. I would highly recommend scheduling your content to social media as it allows you to be consistent with your audience, and that’s essential for your growth.

When using scheduling tools, an important point: don’t spam 10+ posts a day on one platform just because it’s easy to schedule them.

There are tons of resources online on curating and scheduling content for your social accounts, so I won’t go into too much detail here as you can search google for this and focus on it once you have time. You can Google or YouTube something like “social media marketing” or “Facebook ad strategy” to find tips and tricks that work for you.

How do book bloggers make money?

The most popular way book bloggers make money is by having ads and affiliate marketing on their WordPress sites. Some book bloggers also have online shops where they sell books or bookish things. 

Let’s take a look at each option. 


Ads on your site typically show up as banners or sponsored headlines, and you get paid a little bit of money each time someone clicks on them or sees them depending on the ad network you choose.

There are many ad programs like AdSense and Mediavine that bloggers use to place ads on their book blogs. Some of these companies require a minimum amount of traffic to apply, but some allow you to start placing ads as soon as you create an account. 

Remember earlier on, when we talked about User Experience and User Interface. When choosing an ad company, keep this in mind. I’ve personally landed on bloggers’ websites that use Mediavine, and their sites are plastered with ads, making it almost impossible to read the actual content that the blogger wrote. 

When choosing an ad network, I would recommend controlling where the ads show on your site. More ads are not equal to more money. Please do your readers a favor and don’t plaster your site with 100 ads. I end up leaving and going to a different site that’s not so overwhelming. 

Keep in mind that ads will pay out less than affiliate links in most cases. So if you want to make money with affiliate income, the ads may take your visitors away for $0.05 vs. someone clicking on an affiliate link, and you make $0.45. You may need to test the placement of ads to ensure you’re not driving traffic away from those affiliate links. 

Keep in mind that you’ll generally need 100,000s of views to make a significant income from ads alone. There are many resources online about ad placement if you search that can help you learn more about this option.

Affiliate Marketing:

Affiliate links are an excellent way to make money with your blog. You are paid a commission when someone buys a book through your link. 

One bonus of affiliate links is choosing which products to link to, whereas ads will display on your site based on your visitor’s browsing habits. Ads also tend to pay less than affiliate links, but ads are more specific to your visitor, and they may be more likely to click on an advertisement than an affiliate link.

When adding affiliate links, you might want to entice someone to click on a link, but you don’t want to lie or come off as salesy. People see through lies, and you’ll lose their trust. My best advice is to be honest when reviewing books. It’s entirely possible that someone might buy a book even if you give it a bad review.

You can place affiliate links in the paragraphs of your text, or you can place them somewhere specific on the page. For example, take a look at my review of Dune, where I have a designated Buy Now section for the book. My review page is natural, I give my honest opinion, and I just so happen to have an affiliate link if someone wants to buy the book and support a blogger.

Screenshot of a book blog review page. The layout includes the post title, rating, genres, and affiliate links.

There are many different types of affiliate programs out there, but I’ll share my tried and trusted ways to make money as a blogger and cater to book lovers.

Awin Affiliate Network

I recommend Awin’s Affiliate Network because they have the option to join Book Depository and Book Outlet, which are two of their major partners, and companies I buy from regularly. 

The way it works is that you visit the Awin website, and you apply for affiliate programs. Once you apply for and are approved, you will then be able to get links to share with your readers to buy titles from Book Depository and Book Outlet.  

Book Depository pays you 5% commission for new customers and 1.5% commission for existing customer sales, while Book Outlet pays up to 5% commission, and their average order is $45. 

You can also refer people who blog to join Awin, and you’ll earn a $30 commission when they earn a minimum of $20 and get their first payout. 

I’ve been using Awin for years since they have over 200 programs to join in all niches, not just books. 

Amazon Associates:

Everyone knows Amazon, and at least upon observation, the Bookstagram community loves to shop from Amazon. That said, including links to amazon products will be easy to sell. Their book-related commission rates are as follows:

  • 4.50% commission on physical books
  • 4.0% on eBooks
  • $0.50 per single Audiobook from Audible
  • $5.00 on a free trial of Audible
  • $10.00 on a digital Gold Audible membership

List of Affiliate Programs for Book Bloggers:

  • Scribd is kind of like Netflix for books and audiobooks. You can read unlimited titles every month for $9.99/month. If you join Scribd’s affiliate program, you’ll earn a commission rate of $7.50 – $8.00 per subscription.
  • Barnes and Nobel is listed in Commission Junkie’s network, and you can earn 2% on physical books and 4% on Nook and other digital products.
  • Kobo though the Rakuten affiliate network pays 5% on ebooks and gift cards, 10% on hardware and accessories, and $1 per audiobook trial. 
  • Indigo is also listed in Commission Junkie’s network, and you’ll earn between 2-10% on select items.

There are lots of options out there. When choosing a program, think about where your audience is and where they buy books.


You can also create a store on your site to sell handmade or digital products. I see some people make bookmarks, or others make and sell bookish merch. I see some buy and sell used books. The sky is the limit.

You’ll need to set up an e-commerce platform like WooCommerce, but once you have the shopping cart installed and configured, it’s pretty easy to manage sales from there.

How much money can you make from book Blogging?

When making money on a blog, your goal is to be honest and transparent. Your blog should reflect your personality and be something you’re proud to share with others. You don’t want to come off as spammy, so be sure to stay authentic and write content that you, yourself, would like to read.
A website without content is like a cake with no icing: it’s just not as tasty.
Be true to yourself, and you shouldn’t have any problem making money with your book review blog.

Some bloggers make thousands of dollars per month from their blogs; some earn less than $100 in the same period. The amount of money you make will depend on how many people come to your site (your traffic), how fast your site is, the user experience, the content, whether they trust you, and the products you’re selling. The sky is the limit.

To recap, you want to make sure your site is fast, avoid clutter, and be honest, don’t just try to make a buck. All of the things we discussed above will play into how much money you will make. Be authentic.

How do I make my book blog successful?

If, at first, you don’t succeed, dust yourself off and try again.

Try new things, see how people respond. If you get a good response, do more of that thing; if not, move on and try other things.

As I mentioned before, the most successful blogs are ones that have a real personality.

In addition to being authentic and honest with your content, try to support other bloggers in your niche by reading what they have to say and leaving them feedback on their posts or products. Not only will you be supporting a fellow blogger, but it also helps you build relationships with people who might want to promote your content later on down the road.

Write content that people want to share, whether it’s informative or entertaining. It’s essential to make sure your content is unique and has a personal touch; otherwise, it may not rank well with search engines, and people will just forget about you.

If you’re considering starting a book blog, I hope this post helped shed some light on the subject for you!

I promise if you stick with it, try new things, and don’t give up, you can have a successful book blog.


Starting a blog can be an intimidating process, especially for complete beginners. Yes, it’s a lot of work, but if you are passionate about books and want to share them with others, it is worth the time.

Blogging takes dedication and persistence, so don’t give up too quickly! I wish you nothing but success with your new blog!

I hope that this guide has helped you to get started on your new journey as a book blogger! If so, I would love to hear about it in the comments below.




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