High-level mentions of strategies like A/B testing ads to find your target audience. A bit of inspiration to help you create content for your target audience.
The concepts aren’t really drilled down into, but you’re left with areas to research and explore.
Bonus points for mentioning Contagious: Why Things Catch On by Jonah Berger, one of my favorite marketing books to date. I highly recommend that one.
A good introduction to social media marketing with a focus on ads.
All in all, not a bad read to put you on the path of marketing.