One Million Followers by Brendan Kane – Book Review

Business

Rating

Goodreads:

3.49

Novel Fables:

3/5

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Book Review

One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

3/5

Business

(The above links for Amazon and Kobo are affiliate links & I earn a small commission if you purchase a book through them)

One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

3/5

Buy a copy:

The above link(s) for Amazon and/or Kobo are affiliate links & I earn a small commission if you purchase a book through them at no extra cost to you. Thank you for your support.

"

“In PCM there are six personality types: Thinkers, Persisters, Harmonizers, Imaginers, Rebels, and Promoters. Each personality type experiences the world in different ways. Thinkers perceive the world through thoughts, and logic is their currency. Persisters perceive the world through”

Synopsis

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.

Review

High-level mentions of strategies like A/B testing ads to find your target audience. A bit of inspiration to help you create content for your target audience.

The concepts aren’t really drilled down into, but you’re left with areas to research and explore.

Bonus points for mentioning Contagious: Why Things Catch On by Jonah Berger, one of my favorite marketing books to date. I highly recommend that one.

A good introduction to social media marketing with a focus on ads.

All in all, not a bad read to put you on the path of marketing.

Best,

Ashley

From novelfables.com

Buy now:

(The above link(s) are affiliate links & I earn a small commission if you purchase a book through them on Amazon or Kobo's websites.)​

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